Bridget's Tweets

Wednesday, October 12, 2011

Runner's World Magazine

Kinesiology is defined as "The study of mechanics of body movements." As a Kinesiology Major and a runner, Runner's World Magazine is a magazine that I find interesting, and also really informative. I found myself getting distracted from completing this assignment from all the information on the Runner's World website. Runner's World presents information on many topics involving the best ways to maximize running performance based on research of body movements. The magazine provides information about training and racing, stretching, nutrition, and injury prevention, all topics covered in Kinesiology classes, but specialized towards runners.

This magazine is advertised for being only one dollar per issue, which is below average, and therefore a selling point to anyone interested in running. Many of my friends that are also runners have many copies of this magazine laying around their houses and have monthly subscriptions to keep up with all the latest running information.

Although most people reading Runner's World Magazine are only in the category of runners, and mainly   being distance runners, the number of magazines sold has increased since 2004, where other magazines have been losing sales. In 2004, the magazine had a full redesign, which probably affected its circulation. Since then, it has been recognized as number 1 on Adweek's Hot List and has been nominated three times for National Magazine Awards.

The latest issue of Runner's World for November 2011 includes a cure for knee pain, a way to double your endurance, how to recover from a bad run, 10 healthy meals for a runner's body, exercises to increase fitness and other information related to running and keeping your body healthy.

No comments:

Post a Comment