Lulu Enterprises, Inc. and Lulu Press, Inc., collectively known as "Lulu," has been responding to and taking advantage of the digital world that we live in today to benefit the company. Although it seems to be a little obvious for most companies to have a website, Lulu has a website that not only provides information about the company, but it also gives the option to publish, buy or create online. As stated in the other blog, Lulu offers printing and publishing services. In addition to that, to keep up with modern technology, Lulu also offers online order fulfillment as well as the option of electronic distribution rather than simply physical copies. The Lulu online store, known as "Lulu Marketplace" offers publications for sale on their website.
According to Lulu.com, the company is currently working on a new model in publishing, called open publishing. Open publishing allows for more creators (authors) to sell more content to more readers in a way that is more profitable than ever before. To do so, Lulu is "helping creators make works available in multiple formats and markets and improving discovery so buyers can more easily find the content they need."
Lulu is a company that is adapting to the world of technology that we live in today and in doing so, changing the ways of publishing.
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